Having a full-time employee who only manages social media is a ‘bold and expensive investment’ for a company. Since the characteristics of each social service user are different, it is necessary to invest time and effort to operate multiple social media channels. In this article, you will be having a deep insight into the introduction of three apps that can help you write content for social networking services like a pro.
Why is there a need for Social Media Management App?
In today’s busy schedule, everyone people and especially professionals don’t have much time that is needed to be invested in social media applications, and social media management tools work as a savior for that. It is making it very easy to track everything from conversations to posts. It keeps your data in one place which makes half of your work easier. Developers create app like TikTok, Instagram, and Facebook but managing them is a time taking process.
Below are some most commonly used social media management applications, have a look;
Every post
The logo is ‘megaphone’, and its advertising slogan is ‘amplify yourself’. The logo and advertising copy made people a little apprehensive when testing the app on Android and iOS. This is because people were concerned that it is a service that distributes as much content as possible to as many social networks as possible. Fortunately, it wasn’t that kind of app.
Every post helps you publish your content to multiple social networks simultaneously, including Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and Dropbox. The free version only allows you to post to one social platform every 24 hours. Subscribing to the Basic Plan, which costs $10 per month, removes these restrictions and gives you the freedom to schedule your posts. In the free version, you can only schedule up to 10 postings at a time.
Where does it Serve You?
Every post does not work with Instagram, which does not support API, but has similar features to Instagram, such as the ability to add filters to posted photos. It is predicted that the developers of the tool will add a feature that allows multiple photos to be posted at once in the future.
Every post’s interface is clean and easy to use. You can easily post text and photos to the site of your choice. The advantage is that you can select the appropriate network for each post, rather than sending content to all social networks. Also, the feature that automatically abbreviates Twitter posts is neat and adds value.
What does the app offer?
- It is a tool that is used for writing posts and it helps the user to collect and align relevant media content from various sources like Youtube, Instagram, etc.
- It offers the user an opportunity to create customized content for their social media account
- It also allows the user to schedule their content.
- Users can avail of a free trial for 14 days
- The user can customize their content according to their customers and audience. Whatever suits them.
- The app allows the user to collaborate with their team and work from anywhere in the world.
- Every post allows the user to develop the post when it is convenient for them and allows them to reach their audience during peak hours.
Sprout Social
Sprout Social is a tool that provides social media analytics. It’s a web-based service and mobile app (for Android and iOS) that gives you complete control over your social media. You can post content to Facebook, Google Plus, LinkedIn, and Twitter check feeds, and analyze each social site. It seems that it will be difficult for small businesses to introduce this system because of the ‘very expensive price’.
Where does it Serve You?
An efficient yet clean interface that helps even social media ‘newbies’ to use it very easily is the biggest advantage that even overcomes its shortcomings. You can see the performance of your posts at a glance, and you can easily plan your posts across multiple networks. The Dashboard presents the demographics of your target audience in a very easy-to-understand way. The ‘Reports’ feature gives you a more detailed view of the performance of each page and account. It shows the network feed very cleanly. Unlike its competitor, HootSuite, it doesn’t overuse columns or tabs.
What does the app offer?
- The app will allow you to manage all your social media profiles under one platform.
- It gives the user in-depth analytics to have an insight into how the brand or profile is performing.
- It provides you with the easiest way to interact and work with your coworkers or clients.
- The app offers its users a 30-day free trial before purchasing.
Buffer
The biggest headache for social media managers is ‘when do I post?’ Social media managers are always thinking about when to write posts that will reach the widest audience. Buffer claims to be able to answer this question. Buffer (web, Android, and iOS mobile apps) automatically post content based on network and content analysis.
Where does it Serve You?
Buffer connects to your Facebook (groups, profiles, and pages), Google Plus pages, LinkedIn (profiles, groups, and company pages), Twitter, and App.net profiles. In the free version, you can only connect to one social network (either your Facebook page or your profile, but not both). Business users can upgrade to the $10 per month Awesome Plan, which supports up to 12 social profiles.
What does the app offer?
- The app allows the user to enter the content and choose whichever site they want to post on.
- The user can schedule up to 10 posts in the free version and 200 posts in the Awesome plan.